DDTV2 uses proven methods and creative processes to bring your product directly to market. From developing an overall marketing concept to developing clear and concise messaging to delivering results, DDTV2 puts your product or service on the fast track to success.
The first step is to identify and define your target audience by as many objective criteria as possible, gender, demographics, socio-graphics, etc. The next step is the specifically identifying the most likely target for your product in this group.
Look deeply at your target audience. Determine why they would like your product. Discover what they will think is the biggest benefit to your product. Decide what the product can promise to deliver to your target that is unique and desirable.
No successful direct-response commercial has ever waited to be noticed. Cut through the clutter and break into your target’s attention with a compelling visual or provocative statement and/or claim. Then back it up and ask for their order.